Spoke 7

Spoke 7

Innovative, consumer-oriented business models for resilient and circular supply chains

Ambition: to define a new competitive paradigm, by conceptualizing, designing, and experimenting with new archetypes, methods, and solutions of restorative and regenerative BMs, resilient and circular SCs, and innovative technology-based marketing strategies.

Ilaria Giannoccaro

Spoke 7 Representative, Board Member

Objectives

Define and test new frameworks, models and methods to implement scalable regenerative and repair-oriented business models, centered on customers and resources, in a sustainable and responsible way.
Define and test structural archetypes for supply chains, coordination mechanisms, collaborative management approaches and tools — supported by emerging technologies — to foster resilience, sustainability and circularity.
Define and test a new country-of-origin effect based on circularity and sustainability, and develop technology-based models and methods for branding, communication, customer engagement and experience.

Main Activities

01

Definition of a new competitive paradigm for companies within the Made in Italy ecosystem.

02

Development of models, approaches, methods and tools for the design and implementation of:

Regenerative and repair-oriented business models
Transformative and regenerative supply chains for circularity and resilience
Customer-centric marketing strategies for a circular and sustainable Made in Italy

03

Integration of marketing and design to enhance competitive performance, by developing a contextual design approach that incorporates cultural awareness and encourages responsible consumer choices.

Projects

Spoke 7

7.01 Pay-per-x: developing servitized business models for circularity in machinery sectors

PROPOSER
Università degli Studi di Bergamo

PROJECT LEADER
Giuditta Pezzotta, Federico Androdegari

Spoke 7

7.02 RESTART – REsilient, SusTainable and circulAr leatheR and Textile supply chains

PROPOSER
Università degli Studi di Firenze

PROJECT LEADER
Filippo Visintin

Spoke 7

7.03 Transformative supply chains for circular and resilient transition of furniture sector

PROPOSER
Politecnico di Bari

PROJECT LEADER
Ilaria Giannoccaro

Spoke 7

7.04 From textile waste to resource: exploring industrial symbiosis opportunities between the textile and the furniture sectors

PROPOSER
Politecnico di Bari

PROJECT LEADER
Rosa Maria Dangelico, Roberta Pellegrino

Spoke 7

7.05 Cultural value chains: From local traditional production districts to a new country of origin effect.

PROPOSER
Politecnico di Bari

PROJECT LEADER
Annalisa Di Roma

Spoke 7

7.06 Resilience and sustainability of global value/supply chains and re-shoring strategies

PROPOSER
Politecnico di Milano

PROJECT LEADER
Stefano Elia, Lucia Tajoli

Spoke 7

7.07 Customer-based Marketing Strategies for the Sustainable and Circular Made in Italy

PROPOSER
Sapienza Università di Roma

PROJECT LEADER
Alberto Pastore

Other Spokes

Spoke 1

Advanced digital design: technologies, processes and tools

Spoke 2

Eco-design strategies: from materials to product–service systems (PSS)

Spoke 3

Green and sustainable products and materials from non-critical and secondary sources

Spoke 4

Smart and sustainable materials for circular and augmented industrial products and processes

Spoke 5

Closed-loop, sustainable and inclusive factories and processes

Spoke 6

Additive manufacturing as a disruptive enabler of the Twin Transition

Spoke 8

Digital factory design and management through Artificial Intelligence and data-driven approaches

Contact us

Project n.: PE_00000004
MADE IN ITALY CIRCOLARE E SOSTENIBILE
Tax Code. 97931690156

Contact

Registered headquarters Piazza Leonardo da Vinci, 32, 20133 Milano
Operative headquarters Via Copernico, 38, 20125 Milano | Edificio C – Piano 1
Southern office Corso Nicolangelo Protopisani, 70, 80146 Napoli | Laboratorio Ricreami CESMA – Università degli Studi di Napoli Federico II