Spoke 7

New and consumer-driven business models for resilient and circular supply chains

Spoke 7

New and consumer-driven business models for resilient and circular supply chains

Ambition: to define a new competitive paradigm, by conceptualizing, designing, and experimenting with new archetypes, methods, and solutions of restorative and regenerative BMs, resilient and circular SCs, and innovative technology-based marketing strategies.

No data was found


  • Define and experiment with new frameworks, models, and methods to implement scalable regenerative and restorative BMs, which are customer- and resource-centric, in a sustainable and responsible way.
  • Define and experiment with supply chains’ (SCs) structural archetypes, schemes of coordination mechanisms, collaborative management approaches and tools, supported by emerging technological solutions, for resilience, sustainability and circularity.
  • Define and experiment with a new country of origin effect based on circularity and sustainability, define models & methods for technology-based branding, communication, customer engagement and experience.

Main activities


Definition of a new competitive paradigm for the companies in Made in Italy sectors.


Development of models, approaches, methods and tools for design and implementation of:

  • Regenerative and Restorative BMs,
  • Transformative and Regenerative SCs for Circularity and Resilience,
  • Customer-based Marketing Strategies for Circular and Sustainable Made in Italy.


Integration of marketing and design to enhance competitive performance by developing a contextual design approach through cultural consumer awareness and active responsibility in choices.

Other Spokes

Digital Advanced Design: technologies, processes, and tools
Eco-Design strategies: from materials to Product Service Systems – PSS
Green and sustainable products & materials from non-critical & secondary raw sources
Smart and sustainable materials for circular and augmented industrial products and processes
Closed-loop, sustainable, inclusive factories and processes
Additive Manufacturing as disruptive enabler of the Twin Transition
Digitally-oriented factory design and management through AI and data driven approaches