(Spoiler: in a good way!…)
In this article, we take you behind the scenes of the communication machine that supported the event. A machine made up of voices, images, posts, videos, emails and people. A machine that worked with a single goal: to make sure that the Forum was heard, seen and understood. And that it left a mark.
Here are the numbers we achieved (and why we are proud of them)
They saw us on social media. Lots of them.
In three days:
- More than 21,000 views on LinkedIn
- Over 26,000 on Instagram
- More than 1,200 on Facebook, where the page has only been active for a few weeks
But above all, they didn’t just see us: they listened to us. They clicked, reacted, shared.
On LinkedIn, published content generated:
- almost 12,000 clicks
- 131 new followers (one for every unique visit to the page!)
- over 180 spontaneous mentions by stakeholders, partners and the media
On Instagram:
- 80 stories tagged by those who participated and enthusiastically reported the Forum.
- Almost half of the views came from people who did not yet follow us.
- A positive sign: the message spread and reached new people.
A simple but carefully crafted strategy: be there, tell stories, engage
We covered the Forum live and in the day preceding it, with graphics, faces, voices, quotes, reels, backstage images, and a narrative that spoke both to the world of innovation and to our followers, to help them better understand what is happening in the changing world of Made in Italy.
The result?
A continuous increase in attention. On social media, but also outside of it.
The press and media? They responded
During the Forum, there were over 120 mentions in articles, blogs, posts and shares on various channels. The peak came between 24 and 26 June, but the story continued even after that.
And –not to be taken for granted– there was not a single critical voice. All comments and quotes were positive or neutral, with words such as sustainability, research, industry, digital and transition coming up frequently.
Exactly the values we wanted to focus on.
Advertising campaigns? An accelerator, not a megaphone
Yes, we also invested in paid communication. And we did it selectively.
On LinkedIn and Instagram, for example, we reached almost 3 million people.
But it wasn’t a race for numbers: it was a strategy to bring the event to the right people, at the right time, with content that would intrigue, inform and encourage participation.
And now?
Now we can get back to work, on other projects and as a team, as always. Because communication never works alone: it is part of a system that is perfect and effective when every function – strategy, operations, relations, scientific content – moves in a coordinated way.
It is true teamwork, where everyone knows what to do, when to do it, but above all how to contribute to the common goal.
True teamwork, where everyone knows what to do, when to do it, but above all knows how to contribute to the common goal.
And it is precisely this synergy that transforms an event into a memorable experience.
