SPOKE 7
New and consumer-driven business models
for resilient and circular supply chains
SPOKE 7
New and consumer-driven business models for resilient and circular supply chains
Ambition: to define a new competitive paradigm, by conceptualizing, designing, and experimenting with new archetypes, methods, and solutions of restorative and regenerative BMs, resilient and circular SCs, and innovative technology-based marketing strategies.
Objectives
- Define and experiment with new frameworks, models, and methods to implement scalable regenerative and restorative BMs, which are customer- and resource-centric, in a sustainable and responsible way.
- Define and experiment with supply chains’ (SCs) structural archetypes, schemes of coordination mechanisms, collaborative management approaches and tools, supported by emerging technological solutions, for resilience, sustainability and circularity.
- Define and experiment with a new country of origin effect based on circularity and sustainability, define models & methods for technology-based branding, communication, customer engagement and experience.
SPOKE 7
Main activities
01
Definition of a new competitive paradigm for the companies in Made in Italy sectors.
02
Development of models, approaches, methods and tools for design and implementation of:
- Regenerative and Restorative BMs,
- Transformative and Regenerative SCs for Circularity and Resilience,
- Customer-based Marketing Strategies for Circular and Sustainable Made in Italy.
03
Integration of marketing and design to enhance competitive performance by developing a contextual design approach through cultural consumer awareness and active responsibility in choices.
