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PBR Fashion

PROJECT

PBR Fashion

An innovative system for realistic textile rendering, 4D barcode traceability, and inclusive multisensory experience
PROJECT LEAD

Vito Santarcangelo

CONCEPT

This research project aims to introduce cutting-edge 4D labels that combine 3D-printed profiles with stimuli-responsive materials—creating supports that are highly counterfeit-resistant and easily verifiable via smartphone.
In parallel, it introduces Physically Based Rendering (PBR) techniques to enable highly realistic digital visualization of fabrics, extended beyond sight through haptic and sound interfaces, offering an inclusive multisensory experience in an extended reality (XR) environment.
By ensuring full traceability of the supply chain and registering a material sustainability graph on blockchain, the project promotes transparency, circularity, and reuse in the fashion industry.

CONTEXT

Today’s Made in Italy fashion faces key challenges: counterfeit prevention and the need to promote authentic storytelling that highlights the quality of fabrics and craftsmanship—particularly to oppose the rise of fast fashion.
PBR Fashion positions itself as a radical innovation in the fashion world, integrating a multisensory and ultra-realistic digital interface for storytelling, along with 4D labels for secure blockchain-based supply chain traceability.
The system enhances consumer awareness about the origin, production process, and recycling potential of garments, aligning with circular economy principles.

Beneficiari

OBJECTIVES AND EXPECTED RESULTS

The project aims to introduce three key innovations:

  • A 4D label for advanced anti-counterfeiting and traceability
  • A digital interface for highly realistic, multisensory PBR rendering of garments in an inclusive XR experience
  • A material-sustainability ontology and its corresponding graph recorded on blockchain

All activities are aligned with Open Science principles and the Do No Significant Harm (DNSH) framework.

Main outcomes:

  • Design and prototyping of a new 4D label, with dissemination of results according to Open Science & FAIR Data principles
  • Design and development of a prototype module for data acquisition and PBR rendering, including inclusive multisensory features in XR
  • Development of a material-sustainability ontology and related graph, implemented in blockchain with a working software prototype

KEY FIGURES

9

RESEARCHERS INVOLVED

5160

RESEARCH HOURS

12

PROJECT DURATION

3

NUMBER OF WORK PACKAGES (WPS)

3

STARTING TRL

5

FINAL TRL

Contact us

Project n.: PE_00000004
MADE IN ITALY CIRCOLARE E SOSTENIBILE
Tax Code. 97931690156

Contact

Registered headquarters Piazza Leonardo da Vinci, 32, 20133 Milano
Operative headquarters Via Copernico, 38, 20125 Milano | Edificio C – Piano 1
Southern office Corso Nicolangelo Protopisani, 70, 80146 Napoli | Laboratorio Ricreami CESMA – Università degli Studi di Napoli Federico II