Università degli Studi di Padova, Politecnico di Milano, Natuzzi S.p.A.
The innovation of products and processes in a circular and sustainable key requires to place in analysis the entire supply chain of goods and services, including the sub-supply of materials and materials, sub-supply of production processes, sub-supply of services, thus also recognizing the role of those know how historically established in the territories, supporting the innovation of high quality craft-manufacturing systems in the context of the digital standards of contemporary industry and services.
In this perspective, the project, through a multidisciplinary and design led approach, will outline the role of supply chain actors, as historically established, defining the context of product and service innovation starting from the enhancement of knowledge (also defined on a cultural basis) and practices related to the use and consumption of goods, processes related to production processes, the provision of services to support production chains, and the guidelines to support innovative sales corners (able to respond to new shopping experience needs).
The project will consider the sofa supply chain and the textile supply chain and will contribute to the issue of competitiveness of local territorial business systems as supply chain aggregations belonging to Made in Italy, operating in a specific geographic and cultural area.
The project will consist of the following 6 work-packages that will be collaboratively carried out by project partners:
Key Exploitable Results
WP1. Sofa supply chain. New paradigms of use and experience
Improving the traditional sofa system supply chain, identifying wellness needs in contemporary furniture solutions and improving customer awareness toward sustainability.
WP2. Leather scraps supply chain. Waste valorization
Cultural heritage enhancement for customer awareness, reduction of the waste from the leather scraps.
WP3. Shopping experience in physical stores. New paradigms of user engagement
Enhancement of the typicality physical retail place for a new customer engagement and a customer new awareness toward circular economy and sustainability.
WP4. Textile supply chain. A cultural approach to innovation
Multisensory design of textiles related to the “Made in Italy origin effect” and its local supply chains, identification of the perceptual/sensory characteristics of textile supply chains, and their computational parameterization for the purpose of user-engagement and user-experience optimization (based on the INMATEX methodology www.inmatex.it).
WP5. Improve knowledge on contextual design approach for the enhancement of traditional production systems.
Key exploitative results:
Mapping and case study analysis of craft productions and cultural heritages related to material culture., Identify the historical reputation values of Made in Italy and its supply chains with the local “historical-cultural deposits”, with reference to the southern contexts.
WP6. Definition of new methods and tools for developing and implement more effective branding, communication.
Development of communication and branding strategies, as well as visual identity projects, for local production systems and supply chain with high craft content;