Politecnico di Torino, Università degli Studi di Firenze
Il progetto esplora l’applicazione di soluzioni digitali al packaging, con l’obiettivo di valorizzarne il ruolo di “broadcaster”, di canale di comunicazione per lo scambio di informazioni rilevanti sui prodotti confezionati e sui loro impatti, all’interno di una filiera complessa come quella del Made in Italy. L’obiettivo è, da un lato, migliorare l’esperienza dell’utente finale e incoraggiare scelte di acquisto e di consumo più consapevoli e sostenibili; dall’altro, facilitare lo scambio di informazioni tra gli attori della filiera per agevolare la movimentazione sicura ed efficiente delle merci e favorire l’affermarsi della “logistica verde”.
The project aspires to build a portfolio of digitally advanced solutions to enhance packaging in its role of mediator and as a ‘broadcaster’, that is, a communication channel that helps the recording, archiving and dissemination of information referred to packaged goods (sustainability, identity, etc.) throughout the supply chain, through a work of simplification and ‘translation’ of complex data so that they are understandable and usable by the different audiences involved. On one side, the goal is to provide the actors of the Made in Italy supply chain with a set of digital tools that can ease the exchange of information, and consequently, the safe, economic and efficient handling of goods, while also contributing to the emergence of “green logistics” [e-commerce transportation is projected to account for 17% of global greenhouse gas emissions by 2050]. On the other side, the aim is also to improve the end-user experience through transparent, accessible, and inclusive information about products and their impacts (e.g., those referred to DPP), as well as clearer communication of their territorial and brand identity, along with their tangible and intangible values (especially for luxury labels).
